Our Story
Welcome to iGenEntrepreneur, your trusted partner for Amazon seller support in the UK. We are here to help you navigate the complexities of selling on Amazon, providing you with the tools and resources you need to succeed. Our team is dedicated to offering top-notch VA recruitment and training services, enabling you to scale your Amazon business effectively. Our strategic location in Northern Ireland ensures seamless logistics and import/export services, giving you a competitive edge in the market.
Meet Our Team
Eamonn McCaffrey
Co-Owner. CEO & Head Coach
Educator, strategist, and Amazon expert helping entrepreneurs build structured, scalable, and successful businesses.
About Me
I help entrepreneurs and Amazon business owners build sustainable success through e-commerce, wholesale, and personal development.
With a Degree in Business Administration from DePauw University, a Master’s in Communication from Queen’s University, and formal PGCE teaching qualifications, I bring a unique mix of business strategy, communication expertise, and structured mentorship. There is not a more qualified Amazon coach both academically and through hands-on experience in the field.
Over the past eight years, I have grown from a one-man start-up to owning warehouses and leading a full operational team. Alongside my role as Managing Director at iGen Entrepreneur, I mentor sellers to grow confident, capable, and profitable businesses.
Our clients achieve more than revenue growth. They gain clarity, focus, and renewed confidence in their ability to lead. From helping brands secure their first wholesale orders to guiding experienced business owners through EU UK trade systems, I focus on building both the business and the person behind it.
Core Areas of Expertise :
• Amazon and e-commerce coaching and mentorship
• Wholesale and brand development
• EU UK import and logistics
• Leadership and personal growth
Lloyd Jones
Co-Owner & COO.
Entrepreneur, operator, and lifelong learner dedicated to helping Amazon sellers build profitable, sustainable businesses.
About Me
I have been building and scaling businesses since I was sixteen.
Starting with importing Rap CDs and DVDs from the States to the UK, I've built and scaled drop shipping stores, created and exited a cleaning company as well as excelled in marketing and compliance industries, before scaling my Amazon operation to multiple seven figures.
Every venture taught me the same lesson: success is built through an initial commitment to self, an insatiable student mentality and an unshakable work ethic.
My background is in sales and marketing, but my real education has come from years of starting from scratch, learning every moving part of a business, and creating systems that make growth sustainable.
Since beginning on Amazon in 2017, I have become a multiple seven-figure seller and now serve as Co-Owner of iGen Entrepreneur, the UK’s longest-running Amazon support provider.
At iGen, my role spans operations, sales, marketing, and team development and my mission is simple:
to put as many ambitious Amazon business owners in front of Eamonn McCaffrey as possible.
He is the most capable and dynamic coach in the industry, and together we have built a team that changes people’s businesses and lives.
I am proud to have helped countless Amazon sellers and entrepreneurs improve their businesses and achieve the freedom they were seeking.
One of my favourite quotes captures my lifelong passion for learning:
“A little knowledge is a dangerous thing. Drink deeply or not at all.”
The world is constantly changing and I believe people get left behind when learning and self development stops.
Business, to me, is a reflection of personal growth more than anything. When we develop ourselves, our businesses evolve with us.
Core Areas of Expertise :
• Business growth and systems development.
• Sales, marketing, and operational management.
• Leadership, mentorship, and team culture.
Alia Khan
Co-Founder & Partner
With a focus on operational excellence, Alia ensures that iGenEntrepreneur delivers unmatched services and support to Amazon sellers.